IMPERIAL BEACH, Calif. (KGTV) - It's easy to see Imperial Beach is a surf town. But if you look hard enough - something else is trying to take over.
Limebike is a tech company that deals in two wheels.
It's been a busy week for Colin McMahon, a manager at Limebike.
"On Friday we started rolling them out through all the weekend and now we are up to 200 bikes through operations," McMahon said.
Limebike's mobile app is launching in Imperial Beach, its eighth city.
"A lot of curiosity so almost every time we brought a bike out of the truck people were asking what is this bike how does it work," McMahon said.
Riders download the app, enter their credit card number and scan the back of the bike they want to ride.
Even 4th grader, Jacquin Hallaway, can figure it out.
"I think it's fun that you can like rent a bike," Hallaway said.
Unfortunately, not everyone has been behaving with the bikes.
Someone in Seattle stuck one on a power pole but don't count out San Diego's shenanigans.
"There was one that was thrown off the pier. Fortunately, it was in shallow water so we were able to retrieve it," McMahon said.
Limebike says roughly 10 bikes are out of commission and each one costs several hundred dollars.
If the bike weighing 50 pounds doesn't stop you from walking off with it, the alarm that triggers after 20-30 feet will.
Joseph Patterson, a Limebike retriever, said the app has become the talk of the town.
"I come out and I make sure all the Limebikes get back we don't have them blocking the sidewalk," Patterson said. "It's caught a lot of traction lately, everyone is starting to like them it's the talk of the town here."
Limebike says they're doing their best to make sure they're not in the way but it's also how they build the brand.
"It's part of the allure, you see the bikes on the street," McMahon said.