SAN DIEGO (KGTV) -- It's a problem on the rise in communities across San Diego; drivers racing down side streets to avoid rush hour traffic.
When Doug Doyen saw speeding on his street, he tried to stop it.
"It was almost like the Indy 500 I couldn't believe the speed, the amount of traffic and speed up and down this street," said Doyen.
He put up his own signs to get drivers to slow down.
"Hold the sign out, wave at them, people would be like, 'what the? Oh okay."' said Doyen. "And they'd look at me like, 'who is this guy?'"
But the speeding is still a problem. He thinks GPS apps are directing drivers to his side street to avoid freeway traffic.
"I couldn't believe the traffic and the speeds I was seeing out here," he said.
Neighbors joined San Diego Police to form a Pace Car Program. The citizen-based campaign adds more signs and traffic patrols in the neighborhood.
"I kinda had an idea, just get in my car, drive 22 mph and just drive them crazy and see what happens," said Doyen.
Linda Castro says the same thing.
"The traffic is atrocious, as that's one right here, speeds down the street, it's just irritating," said Castro.
She sat outside with other neighbors watching cars whiz by. They're hoping that changes with the new Pace Car Program.
Maybe there's a cop right over the hill, it's going to remind them with a big fat ticket, maybe a warning that that's what the speed limit is here," said Doyen. "When you're in Rolando Park you need to obey these laws."
Police say they're hoping the pilot program expands to other neighborhoods with the same problem.