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SDSU, Sycuan unveil naming rights partnership for parts of Aztec Stadium

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SAN DIEGO (KGTV) – San Diego State University’s new Aztec Stadium in Mission Valley is reaching another milestone in its construction.

On Tuesday, the school announced a more than $8 million naming rights deal with the Sycuan Band of the Kumeyaay Nation for portions of the stadium’s seating and special areas.

The two founding partnerships include the Sycuan Founder’s Club, with 48 suites and the stadium's most exclusive offering, and the Sycuan Piers, an area in the upper southwest section of the stadium that will extend over the bowl seating area and will offer standing room for events and food options.

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According to school officials, the name of the pier section is "inspired by the San Diego coastline." The piers will include 10,000 square feet with 22 loge boxes, standing room for 500 poeple, three bars and a concession stand. The top level will jut out over the stands, much like piers along San Diego's coast line.

"People don't show up and grab a hot dog and a Coke and watch the game anymore. They want to go to social spaces, they want great craft beer, they want great food, they want great sight lines, and we're going to deliver it," Athletic Director John David Wicker said.

School officials said the stadium is on track to be ready for the Aztecs’ home opener against the University of Arizona on Sept. 3, 2022. Wicker said the school could sell naming rights to the venue itself should the right sponsorship opportunity come along.