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Local eyewear company launches campaign to give back to SDSU basketball team

Local eyewear company launches campaign to give back to SDSU basketball team
Eyewear company launches campaign to give back to SDSU basketball team
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SAN DIEGO (KGTV) — Blenders Eyewear, a local sunglasses company, went “prime time” this past football season after working with Deion Sanders. But now, they’re getting ready for “March Radness.”

Chase Fisher, the CEO of Blenders Eyewear, joined ABC 10News Natay Holmes and Aaron Dickens Saturday to talk about the “March Radness” Campaign. The company is celebrating its 12-year anniversary with a collaboration with the men's basketball team at San Diego State University.

With 300 pairs of its limited-edition sunglasses “TWELVE” available, the quantity pays homage to the total number included in the brand's inaugural retail order of “The Show.” The inaugural style was named after the school’s energetic student section.

All the proceeds from “TWELVE” will be donated to the team through the Mesa Foundation. “Our goal is to raise $75,000,” said Fisher.

Blenders Eyewear will be hosting a "meet and greet" with the Aztecs men’s basketball team Sunday afternoon at the company's headquarter.