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Fact or Fiction: Planters killing off Mr. Peanut?

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(KGTV) - Is Planters killing off the iconic, 104-year-old Mr. Peanut?

Yes!

Planters released a pre-Super Bowl ad showing Mr. Peanut sacrificing himself to save actors Matt Walsh and Wesley Snipes.

On the official Twitter page, Planters announced "It is with heavy hearts that we confirm that Mr. Peanut has died at 104."

Fans are encouraged to share their favorite Mr. Peanut memory using the #RIPeanut.