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Fact or Fiction: Facial recognition being used on cows?

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(KGTV) - Has a company really created a facial recognition program for cows?

Yes.

Startup "MoooFarm" has created a program it says can distinguish cows with 95% accuracy.

As for why this would be needed?

It can be very complicated for a farmer to prove a cow that died was insured, often involving submitting body parts.

The new technology could make that much easier.