(KGTV) — A new challenger is approaching the video game market, and it's aiming to become the Netflix of video games.
Google Tuesday introduced a new video game streaming service called Stadia. The platform promises to deliver gamers instant access to games on TV, mobile devices, or desktop computers in resolutions up to 4K and 60 frames per second.
"When players use Stadia, they'll be able to access their games at all times, and on virtually any screen," the company said in a release. "And developers will have access to nearly unlimited resources to create the games they’ve always dreamed of."
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In a contrast to many video game consoles and PCs, Google says Stadia won't require any downloads, updates, patches or installs for its content.
Stadia also comes with its own controller, supported through WiFi. Much like current generation video game consoles, the controller will have buttons to capture gameplay happening on a user's screen instantly. However, Google has also inserted a Google Assistant button for its AI-powered virtual assistant. The controller also includes a built-in microphone.
According to Engadget, the service will actually allow viewers watching a Stadia streaming to jump in line to join their game as part of a "Crowd Play" feature.
Google released a trailer for the upcoming platform, touting it as a new place for gamers to play together:
The service will launch later in 2019 in the U.S., Canada, U.K., and in several European countries.
Thus far, Stadia's main competition in the video market would appear to be the big three: Nintendo, Sony, and Microsoft.
While Sony's "Playstation Now" currently offers hundreds of games on a subscription-based service, Microsoft intends to release its own subscription service called "Xbox Game Pass." Nintendo doesn't have a streaming service, but offers on-the-go console gaming without the need for a constant internet connection, like Stadia.
Amazon and Verizon are reportedly testing ideas for their own video game offerings as well.