SAN DIEGO (KGTV) — The Write Juice Truck is hard to miss.
With its colorful outside and equally colorful drink offerings, they've become a regular sight in Southeast San Diego.
"We did not have options or on the go options for healthy choices," said owner and operator Joshlyn Turner, who launched her business back in Spring 2019. "A lot of underserved communities, we have taco shops, liquor stores, a lot of unhealthy options. I thought it would be cool to create a lifestyle brand around a smoothie truck."
She knew exactly what was needed because she grew up here.
Turner says the Write Juice Truck is the only black female-owned business of its kind in the area. And while things started off strong, like so many other operations, COVID-19 dealt her plenty of challenges. Creativity and connections have kept her going.
"I have partnered with various black-owned businesses, eateries and it's really helped me to sustain," says Turner.
Turner knows she is a pioneer of sorts and hopes she inspires others to follow in her footsteps.
"The one thing I'm always gonna go back to the mission of my truck which is blending health back into the community," said Turner. "Anything you start, is just the start, you know there's gonna be people behind you that's part of leaving a legacy."