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Big-Name Stores Offer Low-Cost Couture

Most people would love to have a closet full of couture, but many designer brands are expensive.

Now, big-name retailers are hooking up with even bigger name celebrities to produce affordable fashion that won’t leave consumers in the red.

It used to be that high-end fashion was reserved for celebrities or the wealthy, but not anymore.

“Stella McCartney, Roland Mouret, Proenza Schouler have been snagged up by big stores and made accessible to the public,” said eBay style director Constance White.

Big stores like Target, H&M and The Gap -- all known for affordable fashion -- now offer affordable designer clothing.

“Here you have a situation where you have designers whose work, their clothing, would normally sell for hundreds of dollars, if not thousands, whose wares are now available for just $50 or $100,” said White.

It is a bargain for savvy shoppers who love labels, but there is a hitch.

"They're limited edition. They're the hottest thing and they're only available for a short time,” said author Bob Phibbs, also known as “The Retail Doctor.”

Most items are available for only four to six weeks.

Shoppers like Triss Budoff buy these bargains in bulk.

“My main thing is to shop for things that I could resell on eBay,” said Budoff.

Budoff went to six different Target locations to buy wares she could resell online.

“I think I ended up spending about $2,000 in Proenza Schouler things. Then I was looking at Rafe handbags," said Budoff.

It is an international trend that eBay has been monitoring closely.

“In the case of an item by Madonna, there was a trench coat which sold in H&M for around $99. On eBay, it sold for almost twice as much," said White.

Both Target and H&M said they place no limit on purchases and there are no laws against selling clothes on the secondary market, where bidders are willing to pay double and triple the price tag.

Phibbs said, “They're like a collector's status now. It's that one time. They know that there is only so many that were made."

Target’s newest guest designer, Patrick Robinson, unveiled his designs nationwide May 6.

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